Tony Scotti's Seminars - Business of Protection

You can spend more time on training that increase’s your potential, or you could spend your time on training that release’s your potential. Unless you can get your potential to the market place, all it is -is potential.

This one day classroom seminar is instructed by Tony Scotti and is based on his 38 years of business practices that have led to an impressive list of clients including 85 of the top 100 companies, and Larry Snow’s innovated marketing techniques and strategies. For the last 10 years Larry has designed and managed some of the most successful web sites in the protection industry.

The seminar will cover key topics such as:

The Industry
A discussion on the general state of the Protection Business, we will discuss what qualifications those who hire look for. What skills do you need and what are the needs of the industry.

Networking
It is estimated that only 5 percent of opportunities are found through advertising. It’s often a case of networking or not working.  We will discuss how individuals can develop their own networking opportunities.

Word of Mouth Marketing
It is unanimous among the business community; Word of Mouth is the most powerful form of marketing that exists.  You can mold this method of marketing.  We will cover the steps necessary to develop and use word of mouth marketing.

Branding Yourself
Emphasis will be placed on developing an effective personal marketing     program. Students will gain an understanding what the clients want and how to give it to them.

Internet Marketing
You have a great web site or blog, good content, some visitors, but no one buys your services or products. We will demonstrate tips and effective techniques on how to improve the quality of traffic to your website. Specific topics discussed will be:

• Web Design
• Article and Video Marketing
• Email-Marketing
• Social Media
• Press Releases
• Advertising

Participants will receive:

• An essay on the “Business of Protection” by Larry Snow.
• An outline on “The Basics of Word of Mouth Marketing” by Tony Scotti.
• Free CD with Seminar Resource Tools and Examples

Who Should Attend?

• Individuals looking for career enhancement
• Recent graduates of EP Schools
• Providers of Protection services
• Security companies that supply, or want to supply personal protection
• Personal Security Agents
• Former police – military personnel wanting to transition into personal protection

Price: $250.00

Date: October 23, 2010

TIME: 9am - 5pm

Location: Courtyard Marriot, Woburn MA 01801

Seminar Information

Course Fee $250.00 per person

Purchase both seminars save $50

Download Registration Form

Dates:

October 22 Security Driver Seminar

October 23 Business of Protection

 

Location of Seminars:

Courtyard Marriott Woburn, MA 01801